Abstract
This case gives an overview on the international insurance market and introduces students to several analytical tools. When looking at the role of Sebastien, a newly hired Chief Executive Risk Manager with Cigna Europe, a systematic procedure for conducting an environmental analysis is outlined. This includes an introduction to the specific products and services of the insurance industry, its major players as well as a strategic group analysis. As the insurance market is heavily influenced by Solvency II regulations, legal implications and the impact of stakeholders also play an important role. Data analysis serves as a basis to formulate international strategies in a market that offers a variety of collaborative options, like joint ventures, mergers and acquisitions, etc. The necessity to include an active risk management is likely to change the way these strategies will be used. In terms of learning, students adopt the role of someone who wants to obtain a complete market overview, but is naturally required to prioritise his data requirements and research activities.