Club Med: l’impact de l’information diffusée sur l’expérience vécue par les clients

Teaching case study

Brigitte Auriacombe, Maíra Magalhães Lopes, Lydia Ottlewski and Anissa Pomiès

Éd. EMS, Management & société

22/06/2022

Abstract

expérience client

information au client

parcours client

canal de diffusion

ethnographie

pdf

AURIACOMBE_cas-5-club-med-limpact-de-linformation-diffusee-sur-lexperience-vecue-par-les-clients

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Title: Club Med
Creators: Brigitte Auriacombe (Author)
Maíra Magalhães Lopes (Author)
Lydia Ottlewski (Author)
Anissa Pomiès (Author)
Contributors: Dominique Bourgeon-Renault (Editor)
Florence Euzéby (Editor)
Juliette Passebois-Ducros (Editor)
Publisher: Éd. EMS, Management & société; Caen
Format: 90-108 p.
Identifiers: 9917990909453
Academic Unit: Lifestyle; Department of Marketing
Language: French
Resource Type: Teaching case study
Local Fields: 718377