Abstract
Feixue Group, named after the boss Fei Xue, was a small beauty care and fitness company. Unlike high-tech industries, becoming a leader in the beauty care and fitness industry relies on providing higher quality of the services and continuously finding and establishing new businesses to enjoy first mover advantages. That determines a firm has to obtain dynamic capabilities. The objective of this case is to discuss the industry characteristics and understand how a firm could achieve dynamic capabilities to build up sustainable corporate development. The case has been taught in MBA, MSc, as well as executive programs and has good feedbacks.