Abstract
This is the first of a two-case series. Hachette is the second largest publisher in the world. The CEO and some top management discussed whether they should go to India and how. Hachette had developed the British, Spanish, Portuguese, Australian, New Zealand and even Polish markets. However, whether it should go to India had generated a lot of arguments among top management. This case is designed to teach MBA as well as EMBA students how to formulate and implement international strategies, the key things they have to take into consideration, problems occurred when Hachette entered the Indian market and the implications for international management in an emerging country.