How to maximize Starbucks' influence through digital marketing? Teaching note

Teaching case study

Dong Bian, J. Luan and F. Jiao

ECCH

01/01/2012

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Title: How to maximize Starbucks' influence through digital marketing? Teaching note
Creators: Dong Bian (Author)
J. Luan (Author)
F. Jiao (Author)
Creators - without role: Dong Bian
J. Luan
F. Jiao
Publisher: ECCH
Format: 19 P.
Number of pages: 19 P.
Identifiers: 9917786109453
Academic Unit: emlyon business school
Language: English
Resource Type: Teaching case study
Local Fields: 89233