Abstract
Established in 2006, Kadang.com was created by a 25 year-old entrepreneur, Miss Fang Qin, in China. The youth of the girl CEO is of course a surprise. However, more interestingly, she got 10 billion renminbi venture capital from local investors. Many scholars, students as well as businessmen are wondering how this young girl could raise such an amount of money. Apparently, the business of Kadang.com is one of the reasons. Different from traditional e-Businesses, Kadang.com provides customers with a platform where they can design their own products based on Kadang's semi-product portfolio. This business model was new at the time and there were quite a lot of Chinese who loved customised products, so the company had great potential. But a lower entry barrier may put this company into an extremely competitive market in the future. How could a young girl deal with this situation? In fact, Fang Qin met a series of growth problems. The goal of this case is to let students personally experience an entrepreneur's activities. They will learn: (1) how to write a persuasive business plan; (2) how to deal with imitation; (3) how to formulate a strategy for a growing firm; (4) what the basic characteristics of a successful entrepreneur are; and (5) how to be innovative in creating and implementing business models.