Teaching case study

L’Occitane en Provence : Can a Regional Brand Succeed in China?

Christiane Prange

01/12/2012

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Title: L’Occitane en Provence : Can a Regional Brand Succeed in China?
Creators: Christiane Prange (Author)
Creators - without role: Christiane Prange
Identifiers: 9917754409453
Academic Unit: emlyon business school
Language: English
Resource Type: Teaching case study
Local Fields: 91233