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Principled Negotiation and Value Creation in Aircraft Deals: Airbus – Icarus Airways
Teaching case study

Principled Negotiation and Value Creation in Aircraft Deals: Airbus – Icarus Airways

Adrian Borbély, Javier Marcos-Cuevas and James Ian Speakman
The Case Center
14/01/2016

Abstract

Négociation Vente création de valeur Distribution de valeur
This is a complex, high-stake negotiation simulation, that features intense time pressure. It is therefore intended for an advance negotiations course, or for experienced participants. The case features a fictitious newly established airline wishing to buy aircraft from an aircraft manufacturer, which is the most significant financial and operational commitment an airline can make. For the original equipment manufacturer (Airbus), it is about making the sale at conditions that guarantee the financial success of the start-up airline. Icarus seeks to purchase new single-aisle aircraft, has cleared the first stages of eligibility and is ready to talk about terms and conditions for their acquisition of airplanes.
pdf
Airbus - Icarus - Briefing for all
Restricted Access
pdf
Airbus - Icarus - Briefing for ICARUS Airways
Restricted Access

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