Abstract
RandV.com is a Chinese e-Business service company. The main business of this company is to try to establish a company network and encourage its member companies to share their unused resources to help promote not only their own products and services but also those of allied partners. This business model is new and innovative, but might be easily imitated. RandV.com developed its original model by introducing more value-added services to its network, thus making it more socially complex, ambiguous in business operation and culturally firm-specific. Disussion on this case will allow students to understand how to: (1) generate and develop innovative business ideas; (2) explore and formulate a feasible business model; and (3) creatively maintain the competitive advantages of an e-Business company in a fast-paced business environment. It is suggested that this case be taught in MBA or EMBA classes.