Abstract
10th October, 2014: Looking out over Lake Constance in Switzerland, Bruce Robertson was reflecting on his career with Blue Arrow, a large multinational fast-moving consumer goods business. It had been quite a ride over the last 20 years.
- Title
- Reflections of a General Manager at Blue Arrow
- Creators
- Rhoda Davidson (Author)
- Publisher
- emlyon business school; Ecully
- Format
- 7 p.
- Number of pages
- 7 p.
- Identifiers
- 9917651909453
- Academic Unit
- Department of Strategy & Organization
- Language
- English
- Resource Type
- Teaching case study
- Local Fields
- 717732