Abstract
Babolat is known today mainly through Rafael Nadal, one of the most charismatic tennis players of our time. But who knew that Babolat are in fact the oldest tennis company ever, the creators of tennis strings and a French family run business into the fifth generation? This case looks into the different ingredients that were needed in order to make each of the 5 Generations of the Babolat Family as big a success as the last.