Abstract
After having carried out a market study, WL would like to have the wireless lan market market segmented. The company provides us with the interview reports and ask the participants to carry out the segmentation work.<br /> <br /> <br /> Objectifs pédagogiques / Learning objectives <br /> Make the technical segmentation of an industrial emerging market by defining the applications of a radically new product. <br /> <br /> Sujets / Keywords <br /> Marketing – Segmentation – Industrial markets- R&D - New product - Technology - Mini-case - Initiation case. <br /> <br /> Public(s) / Audience(s)<br /> MSc – MBA – Spécialised Masters – Executive training <br /> <br /> Secteur d'activité / Branch <br /> Telecommunications <br /> <br /> Caractéristiques particulières / Special features <br /> French version (M1424) also available. Support : paper, or digital format (e-mail)<br /> Ref. M1424 (GB)