AI Lovers, Friends and Partners: Interpreting the emotional bonds between consumers and anthropomorphic chatbots

Conference paper

Alisa Minina Jeunemaître, Stefania Masè and Jamie Smith

AMA, American Marketing Association

AMA SERVSIG Conference, 13th (Bordeaux, France, 05/06/2024–08/06/2024)

08/06/2024

Abstract

AI

relationship marketing

CCT

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Title: AI Lovers, Friends and Partners
Creators: Alisa Minina Jeunemaître (Author)
Stefania Masè (Author)
Jamie Smith (Author)
Conference: AMA SERVSIG Conference, 13th (Bordeaux, France, 05/06/2024–08/06/2024)
Publisher: AMA, American Marketing Association; Bordeaux
Identifiers: 9918082409453
Academic Unit: Lifestyle; Department of Marketing
Language: English
Resource Type: Conference paper
Local Fields: 756961