Addicted to Consumers

Conference paper

Julien Cayla, Brigitte Auriacombe and Joonas Rokka

EIASM, European Institute for Advanced Studies in Management, emlyon business school

European Institute for Advanced studies in Management (EIASM) Interpretive Consumer Research Workshop, 10th (Lyon, France, 09/05/2019–10/05/2019)

09/05/2019

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Title: Addicted to Consumers
Creators: Julien Cayla (Author)
Brigitte Auriacombe (Author)
Joonas Rokka (Author)
Conference: European Institute for Advanced studies in Management (EIASM) Interpretive Consumer Research Workshop, 10th (Lyon, France, 09/05/2019–10/05/2019)
Publisher: EIASM, European Institute for Advanced Studies in Management, emlyon business school
Identifiers: 9917687609453
Academic Unit: emlyon business school
Language: English
Resource Type: Conference paper
Local Fields: 392066