An Application of Sentiment Analysis on Assessing Sponsorship Marketing Effect

Conference paper

Junhong Min, Matthew Monte and M. Deniz Dalman

AMA, American Marketing Association

American Marketing Association (AMA) Summer Academic Conference (Chicago, USA, 09/08/2022–14/08/2022)

12/08/2022

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Title: An Application of Sentiment Analysis on Assessing Sponsorship Marketing Effect
Creators: Junhong Min (Author)
Matthew Monte (Author)
M. Deniz Dalman (Author)
Conference: American Marketing Association (AMA) Summer Academic Conference (Chicago, USA, 09/08/2022–14/08/2022)
Publisher: AMA, American Marketing Association; Chicago
Identifiers: 9917766909453
Academic Unit: emlyon business school
Language: English
Resource Type: Conference paper
Local Fields: 759050