Anatomy of a fundraising campaign: Exploiting tie-order strategies

Conference paper

SMS, Strategic Management Society

Strategic Management Society (SMS) Annual International Conference, 31st (Miami, USA, 06/11/2011–09/11/2011)

01/11/2011

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Title: Anatomy of a fundraising campaign
Creators: Celina Smith (Author)
Creators - without role: Celina Smith
Conference: Strategic Management Society (SMS) Annual International Conference, 31st (Miami, USA, 06/11/2011–09/11/2011)
Publisher: SMS, Strategic Management Society
Identifiers: 9917709409453
Academic Unit: emlyon business school
Language: English
Resource Type: Conference paper
Local Fields: 98681