Antecedents of Successful SMS Advertising in Korea: The Pivotal Roles of Ad Relevance and Responsiveness to Promotions

Conference paper

Handan Vicdan and Soonkwan Hong

AMS Cultural Perspectives in Marketing Conference (New Orleans, USA, 16/01/2008–19/01/2008)

01/01/2008

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Title: Antecedents of Successful SMS Advertising in Korea
Creators: Handan Vicdan (Author)
Soonkwan Hong (Author)
Conference: AMS Cultural Perspectives in Marketing Conference (New Orleans, USA, 16/01/2008–19/01/2008)
Format: 230 P.
Number of pages: 230 P.
Identifiers: 9917473609453
Academic Unit: emlyon business school
Language: English
Resource Type: Conference paper
Local Fields: 98067