Abstract
Following research on ambidextrous and balanced organizations, the present study investigates how organizational culture adapts over time in order to cope with competing demands in a global context. We hypothesize that in order to be able to maintain sustainable growth over an extended period of time, organizations actively seek to maintain a balance as to their culture's strength and content. The study examines a regional bank's strategy to expand into the global market extending over a ten-year period and allows to uncover patterns of cultural dynamics and conscious attempts by management to balance the culture according to competing demands. Results reveal an awareness of a need to strike a balance between competing requirements and indicate how this balancing act is actively managed over time.