Barriers to key supplier management: Is imitating Key Account Management a relevant solution?

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Ohanes Missirilian, Catherine Pardo, Philippe Portier and Robert Salle

Annual IPSERA Conference, 19th (Lappeenranta, Finland, 16/05/2010–19/05/2010)

01/05/2010

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Title: Barriers to key supplier management
Creators: Ohanes Missirilian (Author)
Catherine Pardo (Author)
Philippe Portier (Author)
Robert Salle (Author)
Conference: Annual IPSERA Conference, 19th (Lappeenranta, Finland, 16/05/2010–19/05/2010)
Format: 15 P.
Number of pages: 15 P.
Identifiers: 9917543709453
Academic Unit: Department of Marketing
Language: English
Resource Type: Conference paper
Local Fields: 90449