Business-to-business selling through a practice lens: Reconciling the different perspectives of the selling phenomenon

Conference paper

Laure Chambost-Guigard, Christine Lai-Bennejean, Catherine Pardo and Régine Vanheems

University of Bamberg

Industrial Marketing Management Summit, 6th (Bamberg, Germany, 19/01/2023–20/01/2023)

19/01/2023

Abstract

Sales practices

B2B marketing

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Title: Business-to-business selling through a practice lens
Creators: Laure Chambost-Guigard (Author)
Christine Lai-Bennejean (Author)
Catherine Pardo (Author)
Régine Vanheems (Author)
Conference: Industrial Marketing Management Summit, 6th (Bamberg, Germany, 19/01/2023–20/01/2023)
Publisher: University of Bamberg; Bamberg, Germany
Identifiers: 9917395109453
Academic Unit: MTCI - Marketing, Technology and Customer Insights; Lifestyle; QUANT - Quantitative Methods in Business; Department of Marketing
Language: English
Resource Type: Conference paper
Local Fields: 731233