Category management and the use of instruments to make markets accountable

Conference paper

Frank Azimont and Luis Araujo

Annual Conference of Industrial Marketing and Purchasing (IMP) Group, 23rd (Manchester, UK, 30/08/2007–01/09/2007)

01/08/2007

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Title: Category management and the use of instruments to make markets accountable
Creators: Frank Azimont (Author)
Luis Araujo (Author)
Creators - without role: Frank Azimont
Luis Araujo
Conference: Annual Conference of Industrial Marketing and Purchasing (IMP) Group, 23rd (Manchester, UK, 30/08/2007–01/09/2007)
Identifiers: 9917935109453
Academic Unit: emlyon business school
Language: English
Resource Type: Conference paper
Local Fields: 89061