Changing Moral Judgments of Short and Long Speculation: The Role of Moral versus Economic Arguments and the Consumer’s Motivational Orientation

Conference paper

Subimal Chatterjee and M. Deniz Dalman

ACR, Association for Consumer Research

Association for Consumer Research Latin America Conference, 4th (Cali, Colombia, 05/07/2017–08/07/2017)

08/07/2017

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Title: Changing Moral Judgments of Short and Long Speculation
Creators: Subimal Chatterjee (Author)
M. Deniz Dalman (Author)
Conference: Association for Consumer Research Latin America Conference, 4th (Cali, Colombia, 05/07/2017–08/07/2017)
Publisher: ACR, Association for Consumer Research; Cali
Identifiers: 9917595709453
Academic Unit: emlyon business school
Language: English
Resource Type: Conference paper
Local Fields: 759066