Abstract
Dynamic capabilities, absorptive capacity and continuous change are promising frameworks in interpreting organizational competitive advantage sustainability in a fast-paced business environment. However, how to achieve these capabilities, how to acquire the mechanism of competence migration and how to maintain the momentum for change are the topics less discussed in the field. I investigated 40 Chinese household appliance companies in the last two decades and interviewed 50 field experts. I found that successful companies projected various termed strategic assets into its contexts to get access to future business dynamics information; they made the projected contextual strategic assets crossly enriched to root themselves into their contexts along the time; and they set contextual and temporal embeddedness as the goal of corporate development to guide their organizations’ transformation. These are the forces that form the competence migration mechanism and sustain corporate competitive advantage development over time.