Compulsive Buyers on the Internet: Exploring Sales Promotion and Bargain Proneness

Conference paper

Handan Vicdan and Sindy Chapa

Academy of Marketing Science

Academy of Marketing Science (AMS) Annual Conference (Coral Gables, USA, 23/05/2007–27/05/2007)

01/05/2007

Metrics

1 Record Views

Title: Compulsive Buyers on the Internet: Exploring Sales Promotion and Bargain Proneness
Creators: Handan Vicdan (Author)
Sindy Chapa (Author)
Creators - without role: Handan Vicdan
Sindy Chapa
Conference: Academy of Marketing Science (AMS) Annual Conference (Coral Gables, USA, 23/05/2007–27/05/2007)
Publisher: Academy of Marketing Science; Coral Gables
Identifiers: 9917673509453
Academic Unit: emlyon business school
Language: English
Resource Type: Conference paper
Local Fields: 98099