Contemporary Investigations into the Relational Understanding of Branding

Conference paper

Association for consumer research

Annual Conference of the Association for Consumer Research (ACR), 52nd (Online, 08/10/2021–30/10/2021)

30/10/2021

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Title: Contemporary Investigations into the Relational Understanding of Branding
Creators: Anil Isisag (Author)
Conference: Annual Conference of the Association for Consumer Research (ACR), 52nd (Online, 08/10/2021–30/10/2021)
Publisher: Association for consumer research; Online
Format: 631-635 p.
Identifiers: 9917723609453
Academic Unit: Lifestyle; Department of Marketing
Language: English
Resource Type: Conference paper
Local Fields: 759184