Cultural Recognition in One-to-one Internet Advertising

Conference paper

Selcen Öztürkcan

International Management Development Association

IMDA World Business Congress, 11th (Antalya, Turkey, 10/07/2002–14/07/2002)

10/07/2002

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Title: Cultural Recognition in One-to-one Internet Advertising
Creators: Selcen Öztürkcan (Author)
Conference: IMDA World Business Congress, 11th (Antalya, Turkey, 10/07/2002–14/07/2002)
Publisher: International Management Development Association; Hummelstown, USA
Identifiers: 9917783709453
Academic Unit: emlyon business school
Language: English
Resource Type: Conference paper
Local Fields: 555691