Customer portfolio analysis as an opportunity to improve marketing strategy: a case study

C. Rost; Robert Salle

Conference paper

Customer portfolio analysis as an opportunity to improve marketing strategy: a case study

C. Rost and Robert Salle

Conference "Successful industrial product marketing : designing and implementing high quality business marketing strategies" (Budapest, Hungary, 13/12/1989–16/12/1989)

01/12/1989

Metrics

1 Record Views

Details

Title: Customer portfolio analysis as an opportunity to improve marketing strategy
Creators: C. Rost (Author)
Robert Salle (Author)
Creators - without role: C. Rost
Robert Salle
Conference: Conference "Successful industrial product marketing : designing and implementing high quality business marketing strategies" (Budapest, Hungary, 13/12/1989–16/12/1989)
Format: 24 P.
Number of pages: 24 P.
Identifiers: 9918083309453
Academic Unit: emlyon business school
Language: English
Resource Type: Conference paper
Local Fields: 90614