Du lead user au lead integrator: le rôle des premiers clients dans le processus d’innovation logicielle

Conference paper

Colloque de l'ISERAM-ISEG (Paris, France, 17/03/2011–17/03/2011)

01/03/2011

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Title: Du lead user au lead integrator
Creators: François Scheid (Author)
Conference: Colloque de l'ISERAM-ISEG (Paris, France, 17/03/2011–17/03/2011)
Identifiers: 9917477209453
Academic Unit: Department of Marketing
Language: French
Resource Type: Conference paper
Local Fields: 90663