Dynamics of Marketplace Inclusion and Consumption in Bazaars as 'Other' Retail Spaces

Handan Vicdan; A. Fuat Firat

Back

Conference paper

Dynamics of Marketplace Inclusion and Consumption in Bazaars as 'Other' Retail Spaces

Handan Vicdan and A. Fuat Firat

Association for consumer research

Association for Consumer Research (ACR) North American Conference (Chicago, USA, 03/10/2013–06/10/2013)

01/10/2013

Abstract

We explore the dynamics of consumption in traditional lower class bazaars, and how they are now redesigned to include upper classes in Turkey. We study construction of a retail space and discover the means through which lower and upper classes construct their space in the bazaar.

Metrics

1 Record Views

Details

Title: Dynamics of Marketplace Inclusion and Consumption in Bazaars as 'Other' Retail Spaces
Creators: Handan Vicdan (Author)
A. Fuat Firat (Author)
Creators - without role: Handan Vicdan
A. Fuat Firat
Conference: Association for Consumer Research (ACR) North American Conference (Chicago, USA, 03/10/2013–06/10/2013)
Publisher: Association for consumer research
Identifiers: 9917513709453
Academic Unit: emlyon business school
Language: English
Resource Type: Conference paper
Local Fields: 95325