Encountering the Other: The Allure of the Bazaar

Conference paper

Handan Vicdan and A. Fuat Firat

American Marketing Association (AMA) Summer Marketing Educators Conference (Chicago, USA, 07/08/2009–10/08/2009)

01/08/2009

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Title: Encountering the Other
Creators: Handan Vicdan (Author)
A. Fuat Firat (Author)
Conference: American Marketing Association (AMA) Summer Marketing Educators Conference (Chicago, USA, 07/08/2009–10/08/2009)
Identifiers: 9917835409453
Academic Unit: emlyon business school
Language: English
Resource Type: Conference paper
Local Fields: 91364