Exploring Consumer Responses to Online Sales Promotions and Bargains among Hispanic Americans: The Case of Compulsive Buying

Conference paper

Handan Vicdan and Sindy Chapa

AMS Cultural Perspectives in Marketing Conference (New Orleans, USA, 16/01/2008–19/01/2008)

01/01/2008

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Title: Exploring Consumer Responses to Online Sales Promotions and Bargains among Hispanic Americans
Creators: Handan Vicdan (Author)
Sindy Chapa (Author)
Creators - without role: Handan Vicdan
Sindy Chapa
Conference: AMS Cultural Perspectives in Marketing Conference (New Orleans, USA, 16/01/2008–19/01/2008)
Identifiers: 9917608109453
Academic Unit: emlyon business school
Language: English
Resource Type: Conference paper
Local Fields: 98064