Exploring the Role of Text Message Advertising on Consumer Purchases: Evidence from South Korea

Conference paper

Handan Vicdan and Soonkwan Hong

Academy of Marketing Science (AMS) Annual Conference (Vancouver, Canada, 28/05/2008–31/05/2008)

01/05/2008

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Title: Exploring the Role of Text Message Advertising on Consumer Purchases
Creators: Handan Vicdan (Author)
Soonkwan Hong (Author)
Conference: Academy of Marketing Science (AMS) Annual Conference (Vancouver, Canada, 28/05/2008–31/05/2008)
Identifiers: 9917536009453
Academic Unit: emlyon business school
Language: English
Resource Type: Conference paper
Local Fields: 91372