Exploring the Transformation of Gender Roles with Respect to Consumer Complaint Behavior: The Cases of Mexico, Turkey, and the United States

Conference paper

Olga Chapa and Handan Vicdan

Academy of Marketing Science (AMS) Annual Conference (Vancouver, Canada, 28/05/2008–31/05/2008)

01/05/2008

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Title: Exploring the Transformation of Gender Roles with Respect to Consumer Complaint Behavior
Creators: Olga Chapa (Author)
Handan Vicdan (Author)
Conference: Academy of Marketing Science (AMS) Annual Conference (Vancouver, Canada, 28/05/2008–31/05/2008)
Identifiers: 9917426609453
Academic Unit: emlyon business school
Language: English
Resource Type: Conference paper
Local Fields: 91374