#Fitmum - Mothering and Body Transformation?: Understanding the subordination of competing practices

Conference paper

Karine Raïes and Klara Scheurenbrand

EIASM, European Institute for Advanced Studies in Management

European Institute for Advanced studies in Management (EIASM) Interpretive Consumer Research Workshop, 10th (Lyon, France, 09/05/2019–10/05/2019)

09/05/2019

Abstract

hashtag

consumer behavior

consumption tendency

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Title: #Fitmum - Mothering and Body Transformation?
Creators: Karine Raïes (Author)
Klara Scheurenbrand (Author)
Creators - without role: Karine Raïes
Klara Scheurenbrand
Conference: European Institute for Advanced studies in Management (EIASM) Interpretive Consumer Research Workshop, 10th (Lyon, France, 09/05/2019–10/05/2019)
Publisher: EIASM, European Institute for Advanced Studies in Management
Identifiers: 9917622109453
Academic Unit: emlyon business school
Language: English
Resource Type: Conference paper
Local Fields: 266784