From AAA to CCC. Customer Input on Firms’ International Strategy

Conference paper

Zelal Ates and Christiane Prange

Workshop on International Strategy and Cross-Cultural Management (Tuebingen, Germany, 08/10/2010–09/10/2010)

01/10/2010

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Title: From AAA to CCC. Customer Input on Firms’ International Strategy
Creators: Zelal Ates (Author)
Christiane Prange (Author)
Creators - without role: Zelal Ates
Christiane Prange
Conference: Workshop on International Strategy and Cross-Cultural Management (Tuebingen, Germany, 08/10/2010–09/10/2010)
Identifiers: 9917705709453
Academic Unit: emlyon business school
Language: English
Resource Type: Conference paper
Local Fields: 82967