From Words to Sales: Storytelling Rhetoric in Buyer-Seller Interactions

Conference paper

Melanie Bowen and Christine Lai-Bennejean

NCSM

National Conference in Sales Management (NCSM) (Saint Louis, United States, 10/04/2024–12/04/2024)

10/04/2024

Abstract

Storytelling

Sales

Rhetoric

pdf

NCSM-2024-Proceedings911.10 kB

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Title: From Words to Sales
Creators: Melanie Bowen (Author)
Christine Lai-Bennejean (Author)
Conference: National Conference in Sales Management (NCSM) (Saint Louis, United States, 10/04/2024–12/04/2024)
Publisher: NCSM; St Louis, Missouri
Identifiers: 9917429009453
Academic Unit: MTCI - Marketing, Technology and Customer Insights; QUANT - Quantitative Methods in Business; Department of Marketing
Language: English
Resource Type: Conference paper
Local Fields: 749029