From dyad to triad: Managing differentiated Vs undifferentiated relationships

Conference paper

Philippe Portier, Catherine Pardo and Robert Salle

IMP Group, Industrial Marketing and Purchasing Group

Annual Conference of Industrial Marketing and Purchasing (IMP) Group, 30th (Bordeaux, France, 01/09/2014–06/09/2014)

01/09/2014

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Title: From dyad to triad
Creators: Philippe Portier (Author)
Catherine Pardo (Author)
Robert Salle (Author)
Conference: Annual Conference of Industrial Marketing and Purchasing (IMP) Group, 30th (Bordeaux, France, 01/09/2014–06/09/2014)
Publisher: IMP Group, Industrial Marketing and Purchasing Group
Identifiers: 9917321109453
Academic Unit: Department of Marketing
Language: English
Resource Type: Conference paper
Local Fields: 98289