How to make customers take responsibility in service production: suggestibility and motivational effects of service locus of control

Conference paper

Zelal Ates and Marion Buettgen

QUIS, the service conference, 11 (Wolfsburg, Germany, 11/06/2009–14/06/2009)

01/06/2009

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Title: How to make customers take responsibility in service production
Creators: Zelal Ates (Author)
Marion Buettgen (Author)
Creators - without role: Zelal Ates
Marion Buettgen
Conference: QUIS, the service conference, 11 (Wolfsburg, Germany, 11/06/2009–14/06/2009)
Identifiers: 9917315609453
Academic Unit: emlyon business school
Language: English
Resource Type: Conference paper
Local Fields: 106063