Influencer Marketing: Understanding value creation and value destruction of an eco-system

Conference paper

EMAC, European Marketing Academy

Annual Conference of the European Marketing Academy, 53rd (Bucharest, Romania, 28/05/2024–31/05/2024)

31/05/2024

Abstract

value co-creation

influence marketing

practice theory

15 Record Views

Title: Influencer Marketing
Creators: Sandra Arrivé (Author)
Alisa Minina Jeunemaître (Author)
Conference: Annual Conference of the European Marketing Academy, 53rd (Bucharest, Romania, 28/05/2024–31/05/2024)
Publisher: EMAC, European Marketing Academy; Bucharest
Identifiers: 9917885609453
Academic Unit: Lifestyle; Department of Marketing
Language: English
Resource Type: Conference paper
Local Fields: 753386