Internal aspects of Key Account Management: A resource based theoretical framework and some experts' insight

Conference paper

Barbara Niersbach, Catherine Pardo and Björn Sven Ivens

International Conference on Business Market Management (BMM), 5th (Tampere, Finland, 18/05/2011–20/05/2011)

01/05/2011

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Title: Internal aspects of Key Account Management
Creators: Barbara Niersbach (Author)
Catherine Pardo (Author)
Björn Sven Ivens (Author)
Conference: International Conference on Business Market Management (BMM), 5th (Tampere, Finland, 18/05/2011–20/05/2011)
Identifiers: 9917780109453
Academic Unit: Department of Marketing
Language: English
Resource Type: Conference paper
Local Fields: 86578