Internationalization Readiness and Psychic Distance: Re-thinking the Foreign Market Entry Decision-Making Process

Conference paper

Christiane Prange, Katty Marmenout and Olga Bruyaka

SMS, Strategic Management Society

Strategic Management Society (SMS) Annual International Conference, 31st (Miami, USA, 06/11/2011–09/11/2011)

01/11/2011

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Title: Internationalization Readiness and Psychic Distance
Creators: Christiane Prange (Author)
Katty Marmenout (Author)
Olga Bruyaka (Author)
Creators - without role: Christiane Prange
Katty Marmenout
Olga Bruyaka
Conference: Strategic Management Society (SMS) Annual International Conference, 31st (Miami, USA, 06/11/2011–09/11/2011)
Publisher: SMS, Strategic Management Society
Identifiers: 9917878309453
Academic Unit: emlyon business school
Language: English
Resource Type: Conference paper
Local Fields: 91245