Intuition can help in segmenting industrial markets

Conference paper

Paul Millier

Annual Conference of Industrial Marketing and Purchasing (IMP) Group, 13th (Lyon, France, 04/09/1997–06/09/1997)

01/09/1997

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Title: Intuition can help in segmenting industrial markets
Creators: Paul Millier (Author)
Creators - without role: Paul Millier
Conference: Annual Conference of Industrial Marketing and Purchasing (IMP) Group, 13th (Lyon, France, 04/09/1997–06/09/1997)
Identifiers: 9917276309453
Academic Unit: emlyon business school
Language: English
Resource Type: Conference paper
Local Fields: 90683