Key Account Management and Project Business Management cohabitation

Conference paper

Catherine Pardo and Björn Sven Ivens

jbm, Journal of Business Market Management, Chair of Marketing at Otto-Friedrich-University Bamberg (OFU)

International Conference on Business Market Management (BMM), 6th (Bamberg, Germany, 20/06/2013–22/06/2013)

01/06/2013

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Title: Key Account Management and Project Business Management cohabitation
Creators: Catherine Pardo (Author)
Björn Sven Ivens (Author)
Conference: International Conference on Business Market Management (BMM), 6th (Bamberg, Germany, 20/06/2013–22/06/2013)
Publisher: jbm, Journal of Business Market Management, Chair of Marketing at Otto-Friedrich-University Bamberg (OFU)
Identifiers: 9917452409453
Academic Unit: Department of Marketing
Language: English
Resource Type: Conference paper
Local Fields: 98221