Key Supply Management – Not a simple mirror of Key Account Management

Conference paper

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Ohanes Missirilian, Catherine Pardo, Philippe Portier and Robert Salle

EMAC Annual Conference, 39th (Copenhagen, Denmark, 01/06/2010–04/06/2010)

01/06/2010

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Title: Key Supply Management – Not a simple mirror of Key Account Management
Creators: Ohanes Missirilian (Author)
Catherine Pardo (Author)
Philippe Portier (Author)
Robert Salle (Author)
Conference: EMAC Annual Conference, 39th (Copenhagen, Denmark, 01/06/2010–04/06/2010)
Format: 8 P.
Number of pages: 8 P.
Identifiers: 9917285309453
Academic Unit: Department of Marketing
Language: English
Resource Type: Conference paper
Local Fields: 90450