La construction de la demande: dynamique de la relation fournisseur-client dans la grande industrie

Conference paper

Bernard Cova and Florence Crespin-Mazet

Congrès de l’Association Française de Marketing (AFM), 11ème (Poitiers, France, 22/05/1996–23/05/1996)

01/05/1996

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Title: La construction de la demande
Creators: Bernard Cova (Author)
Florence Crespin-Mazet (Author)
Creators - without role: Bernard Cova
Florence Crespin-Mazet
Conference: Congrès de l’Association Française de Marketing (AFM), 11ème (Poitiers, France, 22/05/1996–23/05/1996)
Format: 19 P.
Number of pages: 19 P.
Identifiers: 9917516009453
Academic Unit: emlyon business school
Language: French
Resource Type: Conference paper
Local Fields: 88724