La veille marketing dans la grande industrie: une question de relations

Conference paper

Bernard Cova, Florence Crespin-Mazet and Florence Muet

Congrès de l’Association Française de Marketing (AFM), 9ème (Marseille, France, 13/05/1993–14/05/1993)

01/05/1993

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Title: La veille marketing dans la grande industrie
Creators: Bernard Cova (Author)
Florence Crespin-Mazet (Author)
Florence Muet (Author)
Creators - without role: Bernard Cova
Florence Crespin-Mazet
Florence Muet
Conference: Congrès de l’Association Française de Marketing (AFM), 9ème (Marseille, France, 13/05/1993–14/05/1993)
Format: 25 P.
Number of pages: 25 P.
Identifiers: 9917696009453
Academic Unit: emlyon business school
Language: French
Resource Type: Conference paper
Local Fields: 88729