Metrics
8 Record Views
- Title
- Les maux de la critique marketing
- Creators
- Lionel Sitz (Author)
- Conference
- Journées de Recherches en Marketing de Bourgogne (JRMB), 12èmes (Dijon, France, 08/11/2007–09/11/2007)
- Identifiers
- 9917986309453
- Academic Unit
- Department of Marketing
- Language
- French
- Resource Type
- Conference paper
- Local Fields
- 88997