Les maux de la critique marketing

Conference paper

Journées de Recherches en Marketing de Bourgogne (JRMB), 12èmes (Dijon, France, 08/11/2007–09/11/2007)

01/11/2007

Metrics

1 Record Views

Title: Les maux de la critique marketing
Creators: Lionel Sitz (Author)
Creators - without role: Lionel Sitz
Conference: Journées de Recherches en Marketing de Bourgogne (JRMB), 12èmes (Dijon, France, 08/11/2007–09/11/2007)
Identifiers: 9917986309453
Academic Unit: emlyon business school
Language: French
Resource Type: Conference paper
Local Fields: 88997