Loss or win? How charity gifts are valued and appreciated by gift recipients

Conference paper

Diletta Acuti, Marta PIZZETTI and Isabella Soscia

SIM Conference, XXII (Naples, Italy, 10/09/2025–12/09/2025)

11/09/2025

Abstract

Gift

Charity gifts

Consumer Behavior

12 Record Views

Title: Loss or win? How charity gifts are valued and appreciated by gift recipients
Creators: Diletta Acuti (Author) - University of Bath
Marta PIZZETTI (Author) - emlyon business school
Isabella Soscia (Author) - SKEMA Business School
Conference: SIM Conference, XXII (Naples, Italy, 10/09/2025–12/09/2025)
Identifiers: 9926835909453
Academic Unit: MTCI - Marketing, Technology and Customer Insights; Lifestyle; Department of Marketing
Language: English
Resource Type: Conference paper