Management of the Atmosphere of the Extrabusiness Relationship: an Approach Through Rituals

Conference paper

Bernard Cova and Robert Salle

Annual Conference of Industrial Marketing and Purchasing (IMP) Group, 13th (Lyon, France, 04/09/1997–06/09/1997)

01/09/1997

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Title: Management of the Atmosphere of the Extrabusiness Relationship
Creators: Bernard Cova (Author)
Robert Salle (Author)
Creators - without role: Bernard Cova
Robert Salle
Conference: Annual Conference of Industrial Marketing and Purchasing (IMP) Group, 13th (Lyon, France, 04/09/1997–06/09/1997)
Identifiers: 9917641309453
Academic Unit: emlyon business school
Language: English
Resource Type: Conference paper
Local Fields: 90489