- Title
- Meaningful Luxury: The Making of Brand Purpose in High-End Branding
- Creators
- Klaus Heine (Author) - emlyon business schoolGlyn Atwal (Author) - Burgundy School of Business (France, Dijon) - BSB
- Publication Details
- Global Fashion Management Conference, pp.168-169
- Conference
- Global Fashion Management Conference (GFMC) (Madrid, Spain, 16/07/2026–19/07/2026)
- Publisher
- 글로벌지식마케팅경영학회
- Number of pages
- 2
- Identifiers
- 9971983209453
- Academic Unit
- Lifestyle; Department of Marketing
- Language
- English
- Resource Type
- Conference paper
Conference paper
Meaningful Luxury: The Making of Brand Purpose in High-End Branding
Global Fashion Management Conference, pp.168-169
글로벌지식마케팅경영학회
Global Fashion Management Conference (GFMC) (Madrid, Spain, 16/07/2026–19/07/2026)
17/07/2026
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